Get ready for adoption of innovation

Adoption of innovation

Prepare aims at creating new, more effective and sustainable policies and instruments that promote the adoption of impactful innovation, including via innovation procurement, at regional level, but also relevant and scalable across Europe.

The main goal of innovation adoption is to encourage the development of innovative solutions capable of enhancing services and addressing nowadays’ challenges. It acts as a facilitator for investments in the real economy, driving innovation and digitization to overcome existing barriers and promote transformative actions.

By aligning regional efforts with European priorities, the partners are poised to make significant advances in promoting sustainable growth, job creation, and improving services.

Demand driven innovation approach

At the heart of PREPARE’s approach is innovation adoption via partnership and innovation adoption. Unlike conventional practices, we steer away from purchasing standard products or services. Instead, our methodology involves issuing calls to address specific challenges currently unmet by the market. This collaborative process empowers companies to propose inventive solutions, fostering co-creation to meet unique needs effectively. 

Knowledge + Strategy + Funding = IMPACT

Knowledge relies on experiences and verified good practices of four partners with different levels of innovation performance. They will develop a deep understanding of the state of the art of innovation adoption, to overcome existing barriers by driving transformative actions in the related partners’ regions through Actions Plans. Other regions are invited to adopt innovation procurement driving plans, inspired by the project partners.

The consortium

Prepare is a Preparatory Action funded by the European Union’s Horizon Europe research and innovation programme. It started in January 2024 and is expected to last 1 year, until December 2024.  


Prepare consortium consists of 8 partners: